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GDPR – (General Data Protection Regulation)

Digital Marketing

GDPR is going to be affecting us all from 25th May 2018, by which time all businesses must be compliant. SO…..

 

What is GDPR?

GDPR is legislation put in place by the EU to protect personal data by giving its citizens more control over information held about them. This will be achieved by ensuring companies have individuals’ permission to hold this information.

 

Why Do We Need This?

With the ever increasing developments in technology, frequency of cyber attacks and data breaches, companies must protect citizens’ data and privacy. It gives control back to the individual by by enabling them to opt in to their data being held. If companies are found to be in breach of this then heavy fines will be implemented.

 

What to Do?

Review privacy settings in your company by contacting clients/customers, asking them to confirm, in writing, that they are happy for their personal data to be held by you. There are organisations out there who will come and conduct a security audit to assess your company’s current situation and advise on measures to be taken where necessary.

 

For more information click here┬áto download the ICO’s GDPR 12 step guide.