Overview
Clarkson Alliance is a consultancy specialising in cost and project management services, supporting clients across the built environment. We partnered with them on a full transformation project, beginning with the creation of a new brand identity and carrying this through into the design and development of a new website. Having previously hosted their site, which relied on a page builder, the goal was to create a more flexible, high-performance platform that would better support their growth, improve SEO capabilities, and present the business in a more modern, structured way.
Branding
The new brand centres around a CA monogram, designed to feel both modern and meaningful. A key feature is the subtle reuse of the chevron from the previous identity, rotated 90 degrees to form the “A”. This not only creates a visual link to the past but also introduces symbolism, representing progress, upward movement, and even a roof form, connecting to the built environment sector.
The wider visual identity uses a balanced and structured approach, with sharp corners and a refined colour palette. Teal tones represent Cost Management, while red/burgundy tones are used for Project Management, creating clear visual distinction across services. A bold accent yellow, carried through from the previous brand, is used for calls to action, ensuring key interactions stand out while maintaining brand continuity.
"The team at XIST2 created a refreshed brand and new website for Clarkson Alliance. Both the branding and website deliveries went smoothly - even smoother than expected - and we are all delighted with the results. We felt listened to, our requirements were cleverly and clearly translated, timelines were met and there were no surprises. Highly recommend."
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Web Design
The website design brings the new identity to life through a clean, structured and content-led approach. Strong use of real project imagery showcases Clarkson Alliance’s work and reinforces credibility, while typography is clear and confident, supporting a professional tone throughout.
Colour is used not just for aesthetics but as a functional navigation tool, helping users quickly identify and move between service areas. Layouts are carefully considered to balance content and visuals, ensuring the site feels informative without becoming overwhelming. The result is an experience that is both intuitive and engaging, guiding users through services, sectors and case studies with clarity.
Development
The site is built on WordPress using a custom theme and Advanced Custom Fields (ACF), providing a flexible and scalable foundation tailored specifically to Clarkson Alliance’s needs. Moving away from a page builder removed previous limitations, allowing for a leaner, faster and more performant website built with SEO best practices at its core.
This approach not only improves load times and technical performance but also gives the Clarkson Alliance team greater control over content, enabling them to expand and evolve the site as the business grows.
Photography
As part of the project, we also organised and directed a professional photoshoot, ensuring Clarkson Alliance had a library of high-quality, authentic imagery to support the new brand and website. This was a key step in moving away from the generic stock imagery used previously, which often lacks personality and fails to reflect the true nature of a business.
By capturing real people, real environments and genuine moments, we were able to give the company a clear human presence, helping to build trust and credibility with users. The photography not only enhances the overall visual quality of the site but also reinforces Clarkson Alliance’s professionalism and approachability, creating a more engaging and relatable experience for visitors.
Outcome
The result is a website that successfully delivers a modern, cohesive digital presence aligned with Clarkson Alliance’s new brand. It provides a significantly improved platform for SEO, content growth and user experience, while clearly communicating their expertise across cost and project management services. The combination of strong branding, thoughtful design and robust development ensures the site is well-positioned to support the business both now and into the future.
