Project overview
Kiril Mischeff are market leaders in supplying high quality food, beverage and ingredient products to the UK market from around the world. Kiril Mischeff has more than 80 years’ experience in sourcing and supplying first-class food products and ingredients.
We have been working with Kiril Mischeff for a number of years and when they approached us to look at updating their website we’re thrilled to continue to our working relationship with the team there.
The aim with the new website was to reflect their new visual identity and to reposition them as not only an ingredient supplier but to also convey their consultative services.
Design
For Kiril Mischeff, the website design was focused on bringing their rebrand to life online, reflecting the shift from a more formal, black-and-white aesthetic to a look and feel that is friendly, approachable and human. The new brand uses whites, blues and greens with rounded corners, creating a softer, more inviting interface that immediately feels accessible while still professional. This visual refresh allowed us to present the business in a way that balances expertise with warmth, making the brand approachable to both existing and prospective clients.
The design supports the storytelling of Kiril Mischeff’s expertise in the global ingredients industry. Through thoughtful layout, imagery, and content hierarchy, the site conveys their role not only in sourcing ingredients from around the world but also in providing guidance and insight to producers on how to best use these ingredients in recipes and products. Overall, the website combines clarity, personality, and credibility, helping the business communicate both its technical knowledge and its human approach to collaboration.
The outcome
The Kiril Mischeff website successfully translated their recent rebrand into a fully realised digital platform, bringing the new visual identity — with its friendly colours, rounded elements, and approachable feel — to life online. The site effectively balances the human side of the business with its expertise in sourcing and advising on global ingredients, helping to communicate both credibility and personality.
The project also continues a long-standing and productive relationship between XIST2 and the Kiril Mischeff team, building on years of collaboration and mutual trust to deliver a platform that reflects the business’s evolving brand and ongoing growth.
