Project overview
Nomow is an established artificial grass specialist with over 20 years’ experience supplying and installing surfaces for schools, commercial spaces and residential gardens. Known for its innovative approach, the company is at the forefront of the recycled grass movement and continues to invest in new technologies to improve product performance and sustainability.
XIST2 was appointed to redesign and rebuild the No Mow website, creating a modern, professional digital presence that better reflected the evolved brand. The previous site had become outdated and no longer supported the business’s ambitions, with limitations around functionality, security and user experience. The new website was built from the ground up to better serve Nomow’s target audiences, with a clearer structure, improved user journeys and polished, high-quality content.
End result
The new website delivers a contemporary, flexible and future-proof platform that aligns with Nomow’s innovative brand. A restructured homepage and navigation allow users to explore the offering without being forced into early decisions, while refreshed visuals, typography and interactive details create a fun yet professional feel.
Advanced SEO consultancy ensured existing search performance was protected throughout the rebuild, with keyword research, ranking-loss mitigation, content optimisation, technical SEO improvements and redirect management all delivered as part of the project. Post launch, Nomow continues to work with XIST2 on an ongoing SEO campaign to support sustained growth and visibility.
