Project overview
Oxford Covered Market is a historic trading market located in the heart of Oxford. Established in the 1770s and managed by Oxford City Council, it is home to more than 50 independent specialist traders and is recognised as one of the longest continually operating markets in the UK
XIST2 was appointed to reinstate the market’s original branding and redesign and rebuild the website using WordPress CMS. The objective was to create a modern, engaging digital space that better reflects the diversity of traders and enhances the visitor experience, while preserving existing search visibility
A strong focus was placed on improving mobile user journeys, helping visitors easily find their way around the market, and providing personalised trader profiles supported by custom imagery and content.
End result
Following a detailed discovery and consultation phase, the new website was delivered with a clear structure, intuitive navigation and a refreshed visual identity. An interactive visitor map was developed to help users locate individual traders both online and on-site, while SEO consultancy ensured keyword rankings and search visibility were maintained throughout the transition.
The result is a stylish, modern and informative website that celebrates the character of Oxford Covered Market and provides a digital home that truly reflects everything the market has to offer.
