Project overview

Walters of Oxford is a heritage menswear retailer with over 150 years of history, renowned for delivering exceptional quality, craftsmanship and personal service. The business caters to a wide range of menswear needs, including made-to-measure suits, university outfitting such as graduation gowns, rowing blazers for prestigious events like the Henley Royal Regatta, as well as smart-casual and casual clothing. As a true one-stop destination, Walters of Oxford also offers an on-site barbering service

To support continued growth and improve online visibility, XIST2 was appointed to provide Technical SEO Consultancy, with a focus on increasing relevant organic traffic through Google search.

The outcome

Through a comprehensive Technical SEO strategy, we significantly improved search visibility and performance. The website now attracts approximately 8,200 new organic visitors per month, up from an average of 300. Walters of Oxford has achieved 450+ page one keyword rankings, including 165+ top three positions, across a keyword landscape of more than 3,050 keywords, delivering sustained growth and increased online prominence.

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