Why outsourcing your digital marketing is a positive for your business
When you’re running a small business, time is a precious commodity, and marketing your brand can be an ongoing investment. It’s a common theme that most businesses don’t understand why they need to have a marketing budget because they would rather spend their money on developing the product or service at hand. But as we all know, if you don’t market your business how will any of your customers know what you are, who you are or how to find you?
We often visit business pages on social media and find there is very little or no activity at all. This is not because they don’t care about crafting their digital footprint and covering their latest news, but often, because they simply don’t have time to manage it. Normally, if one form of digital marketing is suffering then you will find areas like your website updated information, email campaigns or business advertising will also be affected.
This can spiral out of control and start to affect your website SEO, your brand and eventually your business sales. The question is, would an external agency understand the personality of the brand and the products/ service you offer and add that personal touch to your business messaging without it sounding salesy?
Whatever the concern, there are key benefits to why outsourcing to an external marketing agency is a positive step to take, and for the business to start reaching out to the 45.9 million adults who have used the internet in the past 3 months.
It’s import for any business to have a consistent message and voice to their audience so they can achieve an online presence. But, every business owner or marketing manager needs a break, they are people, and people need to take rests away from work and screen play. You can’t suddenly stop posting or blogging, which is why most business use management tools, to keep up with the demand. If you do reduce your online presence, Google will notice this and your organic ranking will be affected as a result.
According to CIM, 42% of B2B marketers report positive impact of their campaigns and year-over-year growth of website traffic is 7.8 times higher for those who choose to invest in content marketing. By outsourcing your marketing, it won’t suffer as a result of staff problems or annual leave, as you will be investing in a team of people who manage your account, and as people always say… two heads are better than one!
Being in the know – Access to the latest technology
Most agencies are in the know about everything tech based and anyone involved, this again is the mould of experience and knowledge from each individual within the agency team. Each person will have their own interests and following within the digital marketing world, and enjoy sharing this content with their social followers, colleagues and clientele.
Whilst companies have thousands of marketing technologies available to them, how do they know which ones to pick? Performance based marketing agencies are able to guide businesses by offering Digital Marketing Reviews to see what the best marketing strategy is for them, provide some positive guidance and achieve the best ROI.
Free up your time
Handling your digital marketing in house will take up time, not only when it comes to training, but thereafter having to manage the employee’s performance and targets. Most businesses need help with social media campaigns, email campaigns, email lists, copywriting, graphic design, Google Ad campaigns, website design and development, and with one employee working in house on these projects- it’s important they are managed affectively.
Handing the marketing side of the business to an agency, allows you to have accesses to all the experts within each area of marketing, without stretching your in-house employee’s skills set.
You can hire an agency who can create expert copy for your blog and newsletters, graphic designer who can create lead design banners and adverts, or a social media expert to automate your platforms, providing expert knowledge, fresh thinking and regular monitoring.
If you want to make 2017 a year your business will never forget, free your time to focus on day to day business priorities and outsource your digital marketing!
Get in touch today to see how we could help you!