What Was Needed
Arkell’s is a family run business – established since 1843. As an existing supplier of marketing and graphic design services, XIST2 was commissioned to redesign the existing Bee’s Organic Ale brand which is one of Arkell’s premium ales.
What We Did
Bee’s – Arkell’s Brewery approached XIST2 looking for a brand refresh for their premium ale – Bee’s Organic Ale. Alex Arkell (Head Brewer) was looking to make the new logo and pump handle as a mark of differentiation at point of sale. XIST2 was able to work closely with Arkell’s and the manufacturers to produce the pump handle.
What They Said
The project we ran with XIST2 was very successful. From the outset XIST2 were extremely personable and friendly to work with and presented an excellent range of ideas around our initial briefs. The designers brought some strong ideas which we developed into a well presented product launch from which we have seen good results.
Alex Arkell, Head Brewer & Executive Director - Arkell’s Brewery Limited