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Barking Mad
Website Creation


Barking Mad is a multi-franchise business who are the UK’s most trusted dog sitting service.


Barking Mad were looking to redesign/redevelop their multi-franchise site. It was vital that the site had a smooth user experience and that customers could get to their desired information within 3 clicks. The company had to be able to publish news nationally across all the franchises as well as each sector being able to write their own local blog/news posts without duplication.


Services Provided;

  • Custom Design
  • Custom Website Development



XIST2 custom built a WordPress multi-site. This allows the different franchisees to log in to their own microsite whilst still sitting underneath the core Barking Mad website. The site reflects the happy, fun and kind-hearted feel dogs bring to our lives. Matching the website colours with the logo means there is a consistency running throughout. The website is clear and easy to navigate getting consumers to content quickly. This project was delivered in partnership with Universal McCann.


”Our experience of working with XIST2 on projects has been great. Their ability to collaborate and align our needs within the project made the process seamless and easy. We found we worked well as a team and everyone involved was professional and approachable. With a run of successful projects already completed, we would be more than happy to collaborate in the future.” 

Prenam Gill – SEO Executive – Universal McCann