What Was Needed
Precision Cargo Services is an independent freight forwarding and logistics company, formed in 1990 and based in the UK. Precision provides a whole range of professional logistics services, including air freight, sea freight, road freight and courier.
Precision Cargo was looking to modernise and redesign its website, and contracted with XIST2 to design and develop a custom, responsive website. The objective was to create a website that improved the company’s point of interaction online. This needed to include customer interaction with booking and scheduling systems, as well as creating a lead generation tool.
What We Did
After researching the business, its customers and markets it operates in, XIST2 ran a wireframes workshop to determine the user journey, researched keywords for search and took a detailed design brief. The website needed to be built in a very simple and straightforward CMS so the decision was easy – WordPress. Training and on-page SEO consultancy were delivered and the website so far has delivered good returns and improved customer and prospect interaction especially in the sales process.
WHAT THEY SAID
We appointed XIST2 to deliver our website redesign project and advise us on SEO. The project went very well and the progress we have made with the new website has really helped us reposition our business online. The website acts as a gateway for customers to track their shipments but also works hard for us in a new business context too. XIST2 were very thorough in their approach and a friendly team to work with. We wouldn’t hesitate in recommending them.
Gary Green - Joint Managing Director - Precision Cargo Services LTD