What Was Needed
Spitfire has been providing business internet and telecoms services from their central London offices for more than 25 years. With an emphasis on engineering skills and customer service, Spitfire aims to build long-term business relationships with clients – delivering innovative, award-winning solutions and significant cost savings.
Spitfire Network Services Ltd. has over 100 different services and products which need to be constantly added to, updated and removed from its stock. To give Spitfire the best platform providing to easily content manage the site for a non technical marketing team, as well as functionality, a bespoke WordPress CMS was chosen.
Spitfire also had significant, established search rankings which were fundamental to the business’ lead generation and revenue. The loss of these rankings was a major concern for Spitfire, when considering a new website and a key area where XIST2 was able to provide confidence and assurity.
What We Did
For a technical business, it’s often hard not to get into too much technical speak and separate technical content from marketing content. Spitfire decided to ask XIST2 to produce all of the copy for the website and write it objectively, giving a fresh take on some really technical products and services.
A custom designed and developed WordPress website that is fully content managed in every area meant easy management of a non technical marketing team and full control over their biggest lead generation source. Spitfire necessitated a high ranking SEO return which XIST2 instigated along with the large amount of copy, images and video content. Personal client portals, white papers, service update capability a broadband checker were also built into the new responsive site.
What They Said
XIST2 worked with us every step of the way to meet our brief to update our website and create a new clean modern design.
They spent time understanding our requirements and guiding us through the pitfalls, overcoming any challenges quickly and innovatively.
Susie Ward, HR and Marketing Director - Spitfire Network Services LTD