What Was Needed
Unicol is the largest Audio Visual mount designer and manufacturer in the UK, providing mounting solutions for projectors and large format displays.
Established in 1963, in Oxford, Unicol has been at the forefront of design and manufacture of AV support equipment and for over fifty years has remained true to the principle of innovating robust, versatile and dependable products.
Unicol was looking to partner with an agency that could competently deliver a sophisticated eCommerce project that would integrate with their existing in house database.
What We Did
XIST2 was selected and contracted to deliver a new eCommerce website for over 80,000 products sold UK wide. As with any multiple component products there are many variants which all affect cost and the way in which consumers purchase. Creating a website that could provide a simple user journey for consumers with a varying level of knowledge was no easy task. The level of functionality and integration required XIST2 to develop a custom content management system and provide database architecture consultancy.
What They Said
The new site compared to old site has delivered twice as many orders and three times the value of orders, therefore a resounding success. Unicol has retained XIST2 to optimise the site for search engines so the relationship continues and I can honestly say I would recommend XIST2 to anyone requiring their services at any level.
Rachel Hunt, Marketing Director - UNICOL Engineering LTD