XIST2 are a web design agency who have been working with companies across Oxford and the UK for over a decade. We deliver bespoke websites focussed on driving results for our clients.
If you are looking for a new website, that works for your business, you have come to the right place. We are a creative agency primarily focusing on delivering beautifully designed and robustly built websites. We know they need to not only look great, but also work hard for our clients. Our websites deliver results time and time again.
Let’s build a new website together
Planning a new website or looking to improve an existing one? Talk to our team about your goals, challenges, and next steps. We’ll help you shape a clear and confident digital direction.
Flexible layouts, consistent results
We design our WordPress websites using a flexible, modular content system that gives you the freedom to create layouts around your content, not the other way around. Instead of being locked into rigid page templates, you can mix and match custom pre-designed content blocks to suit your needs. Adding a new type of content doesn’t require a full redesign or new template; it simply means introducing a new block.
This approach makes pages easy to manage, highly customisable, and future-proof, while built-in safeguards ensure layouts stay on brand and consistent. You get creative flexibility without the risk of things becoming messy or inconsistent, striking the perfect balance between freedom and control.
Block types include, but are not limited to:
+Flexible Columns +Text & Media +Image Gallery +Testimonials +Post Slider +Team Grids +Call To Action +Banners +Table Makers +Drop-in +Contact Forms +Highlights +Carousels +Page Banners +Accordions +Link Boxes +Statistics
If you have a custom piece of functionality in mind, then we can design and build it.
Core Web Vitals
Performance
We optimise for fast load times, responsive interactions and visual stability. By refining code, compressing assets and implementing efficient hosting and caching, we aim to achieve top scores across all Core Web Vitals metrics.
SEO
Strong technical performance supports stronger search visibility. Fast, well-structured websites are easier for search engines to crawl, index and rank, giving your content the best chance to perform.
Best Practice
We follow modern development standards to ensure your website is secure, reliable and built using clean, future-proof code that performs consistently across devices and browsers.
Accessibility
Great websites work for everyone. We build with accessibility in mind, ensuring clear structure, readable content and usable interfaces that meet recognised accessibility guidelines.
Websites we have built
View projects
We deliver custom-built WordPress websites
WordPress is commonly referred to as the number one content management system due to its global use, flexibility, and extensive functionality.
We will be honest with you, a world where every website looks the same, is not our kind of place! That is why we design and build bespoke WordPress websites every bit as unique as your business. We are not restricted by templates and themes, instead we build the website you need to achieve your business goals.
Our website services
Every business has different needs and requirements from the next. Opting to choose the custom route ensures that your website is built with your business and your users needs first and foremost.
UX & UI Design WordPress Development WooCommerce Websites Conversion Rate Optimisation
Benefits of a WordPress website
Easy to manage content
Update pages, add blog posts, and manage media without relying on developers — WordPress is intuitive and user-friendly.
Flexible & scalable
From small brochure sites to complex, high-traffic platforms, WordPress scales as your business grows.
Fully customisable
Bespoke design, custom functionality, and tailored integrations mean your website fits your business — not the other way around.
SEO-friendly by design
Clean code, structured content, and powerful SEO tools help your site perform well in search engines from day one.
Secure & reliable
With regular updates, strong user controls, and best-practice hosting, WordPress can be highly secure and dependable.
Huge ecosystem & support
Backed by a global community, WordPress offers long-term stability, extensive documentation, and thousands of trusted plugins.
Our creative approach
We have been tweaking our creative design process since day one, to ensure that the process is as simple and straightforward as possible. A solid approach leads to solid outcomes time and time again.
Our approach has been created to ensure that no stone is left unturned, we’re methodical and everyone involved in the project knows exactly what is happening at all times. The approach is detailed without being pedantic and is broken down into 8 clear phases.
1. Pre-project planning
2. UX + UI design
3. Development
4. Content creation
5. Testing
6. Content upload
7. Go live
8. Continued support
1. Pre-Project planning
Define the direction
We start by understanding your business, goals, audience, and challenges. Through discovery sessions and technical planning, we define scope, priorities, and success metrics to ensure the project is aligned from the outset and built on solid foundations.
2. UX + UI design
Design with purpose
User experience and visual design work hand in hand. We map user journeys, structure content, and design intuitive interfaces that balance clarity, accessibility, and brand personality — ensuring your website is both easy to use and visually engaging.
3. Development
Build for performance
Once designs are approved, we bring them to life through clean, efficient, and scalable development. Using modern best practices, we build fast, secure, and flexible websites that are easy to manage and ready to grow with your business.
4. Content creation
Shape the message
Content can be supplied by your team or created with our support. We work closely with you to ensure messaging fits the structure and purpose of the site, and where required, our copywriting services help refine tone, clarity, and impact.
5. Testing
Refine and validate
Before launch, we thoroughly test your website across devices, browsers, and screen sizes. This includes functionality checks, performance testing, accessibility considerations, and content reviews to ensure everything works as intended.
6. Content upload
Adding your words and images
We populate the website with approved content, ensuring consistency, accuracy, and correct formatting throughout. This stage ensures your site is launch-ready, polished, and reflects the final agreed structure and messaging.
7. Go live
Launch with confidence
When everything is signed off, we manage the launch process — from final technical checks to deployment. We ensure a smooth transition with minimal disruption, so your new website goes live confidently and securely.
8. Continued support
Support beyond launch
Our relationship doesn’t end at launch. We provide ongoing support, maintenance, and advice to keep your website secure, up to date, and performing well — whether that’s technical support or future enhancements.
