XIST2 are a leading SEO agency in Oxford, and for us, SEO is a core part of the design, build and ongoing development of any website. Without optimisation your 21st century shop window (website) may as well be in the middle of the Sahara desert, nobody passing by, nobody looking in, no opportunity to promote your services or product.
Your online visibility has never been more important than today. Are you aware how visible you are? Do you know how visible your competitors are? Any idea what your customers are searching? Do you know much demand there is for your product or service? If you don’t, then we would love to help. Through a variety of tools, we can build a business case to justify your investment.
Start your SEO journey
Not sure why your website isn’t performing as well as it should in search? Our SEO services focus on clarity, structure, and long-term results — helping you make informed decisions with confidence.
What our technical SEO work covers
Our technical SEO approach focuses on accuracy, clarity, and long-term performance. We look beyond surface-level issues to identify the factors that genuinely affect visibility, removing barriers that prevent search engines from understanding and ranking your website effectively.
The outcome is a clear, prioritised set of recommendations that are practical to implement and focused on what will make the biggest difference.
Crawlability and indexing
Site architecture and structure
Page speed and Core Web Vitals
Rendering and platform considerations
Structured data and clarity
International and multi-site signals
Crawlability and indexing
We assess how search engines crawl and index your website, identifying inefficiencies, wasted crawl budget, and issues that may prevent important pages from being discovered or indexed correctly.
Site architecture and structure
We review how your website is structured, including page hierarchy and internal linking. This helps ensure key content is clearly signposted and that search engines can easily interpret the relationship between pages.
Page speed and Core Web Vitals
We analyse performance across mobile and desktop, focusing on loading speed, visual stability, and user interaction. You’ll receive clear guidance on how to improve performance in line with Core Web Vitals best practice.
Rendering and platform considerations
We identify technical constraints that may impact search visibility, including JavaScript rendering, templates, redirects, legacy components, or CMS-related limitations.
Structured data and clarity
We review structured data implementation to ensure key information, entities, and relationships are communicated clearly to search engines, supporting stronger understanding and richer search results where appropriate.
International and multi-site signals
For websites operating across regions or domains, we review international setup, including hreflang and canonicalisation, to prevent duplication and ensure the correct pages appear in the right locations.
What you receive
An SEO review
You’ll receive a comprehensive technical assessment of your website, with findings explained clearly and supported by evidence. We keep explanations accessible, while including technical detail where it’s useful.
Prioritised recommendations
All actions are ranked by potential impact and effort, helping your team focus on the changes that will deliver the greatest return first.
Ongoing support
We remain on hand to review updates, resolve issues, and confirm fixes as improvements are rolled out, ensuring changes are implemented correctly.
A stronger foundation
Our goal is to remove ongoing technical barriers and create a stable, understandable website that search engines can crawl, interpret, and rank with confidence.
Our SEO services
SEO audit
A detailed review of your website’s search performance, identifying technical issues, content gaps, and structural improvements. SEO audits provide clear insight into what’s working, what’s holding your site back, and where to focus efforts for the greatest impact.
Generative Engine Optimisation (GEO)
Optimising your content and website structure to improve visibility within AI-driven search and generative platforms. GEO focuses on clarity, authority, and relevance, helping your brand appear accurately and confidently in AI-generated results.
Local SEO
Helping your business appear more prominently in local search results. Local SEO focuses on location-based visibility, accurate business listings, and signals that help search engines connect your services with nearby audiences.
GA4 Consultancy
Support and guidance to help you get meaningful insight from Google Analytics 4. From setup and configuration to reporting and interpretation, GA4 consultancy ensures you understand user behaviour and can make informed, data-driven decisions.
Get help with Google Analytics
FAQs
SEO stands for search engine optimisation, and in simple terms it is the process of improving your website to increase its visibility on search results pages. The better visibility your pages, or the higher up they are on the SERP (search engine results page), the more likely you are to attract potential customers to your website!
SEO aims to help you get onto page 1 (even better position 1) of the search results, which captures nearly 75% of the search traffic clicks, which is why you want to ensure that your pages are ranking here. If you think about it, how often do you click to the 2nd page for search results?
The process of SEO involves making certain changes to a website’s design and content which will make it more attractive to a search engine like Google, Bing or Yahoo. These search engines have bots, which ‘crawl’ pages on the internet, putting information into an ‘index’. Think of an index as a massive library of web pages.
Then, the search engine uses an algorithm involving many ranking factors to determine which web pages in this library are most relevant to the user’s search. SEO involves trying to optimise website pages as best as possible for these ranking factors, so that your page is the one which gets picked for Page 1.
There are a number of ways that you can better optimise your website. Improve on-page SEO involves optimising the content on your web page, such as keyword rich copy, relevant headings and metadata. Off-page SEO is all about what you do outside of your website, such as creating a robust backlink profile. Technical SEO is improved from behind the scenes, by ensuring you have clean code, fast load speed and much more.
When choosing an SEO company, it is important to consider both knowledge and processes. This includes customer service, thought leadership, staff experience, reporting, and transparency. With XIST2 you can rest assured that you are in good hands, with highly qualified experts who have studied in SEO for up to 10 years.
SEO audits should be performed regularly. Search engine algorithms are ever-evolving, so for long-term success you should be partnering with an agency who look into your site health scores on a regular basis. This will expose any errors within your website, helping you to gain more organic traffic.
Keywords consist of ideas and topics that define what your content is about. In terms of SEO, they come in the form of words and phrases that users enter into search engines, also called search queries.
Keyword research is crucial for SEO, because it helps you find out which terms have a good search volume (which might give you a steer on what to target).
