Whether you are launching a simple online store or building a large scale ecommerce platform, we design and develop solutions shaped around your customers and your business. Every ecommerce website we create focuses on usability, clarity, and performance to help users move confidently from browsing to checkout.

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For ecommerce businesses, your website is the backbone of daily operations. We ensure you are confident managing the site behind the scenes, from products and pricing to orders and content. Everything is built to be straightforward to maintain, with ongoing support available whenever you need it.

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Websites we have created

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E-commerce built around your business

Every E-commerce website needs to be reliable, easy to use, and built to scale — but how it’s structured depends on your products, customers, and operations. We design and build WooCommerce websites using approaches shaped by real business needs, not assumptions.

Before a project begins, we take time to understand your product range, customer journey, integrations, and growth plans. This allows us to recommend the most appropriate ecommerce setup from the outset.

We don’t believe there’s a single “right” way to build an ecommerce website. Instead, we apply different strategies depending on what will best support your customers, your team, and your long-term goals.

Conversion-focused stores

Designed to make buying simple and intuitive. This approach prioritises clear navigation, strong product presentation, and friction-free checkout journeys — ideal for ecommerce brands focused on driving sales and improving conversion rates.

Catalogue-led Ecommerce

Built for complex product ranges, large inventories, or multiple variations. This approach focuses on filtering, search, product data structure, and scalability, making it easier for users to find the right products quickly.

B2B & portal-based Ecommerce

Designed for approved buyers and trade customers. This approach supports login-only access, custom pricing, account-specific products, and tailored purchasing journeys — creating secure, efficient portals that align with how B2B customers buy and reorder.

Designed to sell

A well-designed ecommerce site guides customers effortlessly through every step of their journey, from discovering products to checking out, reducing friction and building trust. Thoughtful design also helps showcase your brand personality, highlights key products, and ensures your store works flawlessly across devices.

Investing in smart ecommerce design isn’t just about looking good, it’s about driving sales, increasing customer satisfaction, and fostering loyalty. The right design can turn casual visitors into repeat buyers and advocates for your brand.

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Ieuan Nicholls | Marketing Manager | Nomow
I had a great experience working with XIST2 on a new website. As well as the fact that the final result was excellent, the project management was efficient and very well structured. This meant that the website was delivered in good time and even exceeded our expectations.

Start your shop today

Get in touch with XIST2 today and start selling your products online. We have built a number of successful sites for some incredible clients who have gone from strength to strength with us by their side. We would love to have a chat with you to discover how we can aid your business online.

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Give your customers creative freedom

For products that can’t be sold off the shelf, we design and build custom configurators that allow customers to create truly personalised products. Using WordPress and WooCommerce, we develop bespoke functionality that gives users full control over options such as materials, colours, patterns, sizes, and finishes. All within a clear, intuitive interface.

These configurators are built to handle complex logic behind the scenes, supporting thousands of possible combinations while remaining fast, stable, and easy to use. We focus on guiding users through the process, reducing friction, and ensuring each configuration feels deliberate rather than overwhelming.

Every configurator we build is tailored to the product and the business. From how options are presented to how selections affect pricing, imagery, and fulfilment data, we design systems that integrate seamlessly with WooCommerce and provide your team with accurate, usable order information.

This approach is ideal for businesses offering made-to-order, personalised, or highly variable products, where flexibility, accuracy, and user experience are critical.