WordPress is known for its ease of use and flexibility, making it a good option for small businesses who want to build a website without having to invest in expensive web development services.

WordPress is also search engine friendly, so your website will be more likely to show up in search results.

Essentially, WordPress is good for small businesses because it is a cost-effective way to get a website up and running quickly and easily.

Here, the WordPress experts at XIST2 explain more about why your business should consider this platform.

Why is WordPress a popular CMS for small businesses?

Web development can be an expensive undertaking, but WordPress makes this process simpler – and cheaper. Your business should consider WordPress as a CMS because:

It is easy to use and manage
Having a site built on WordPress is easy to use and manage, so you can keep your website updated with fresh content without needing to hire a web developer.
WordPress is search engine friendly
The design of WordPress is simple which makes it more SEO compatible – and it is good for the increasingly important mobile phone user market.
WordPress websites can be built cheaply and quickly
There’s no big investment in developing a site from the ground up with WordPress. Lots of major brands use the same platform for an agile and quick-loading website.
There are plenty of themes and plugins available for WordPress websites
A big attraction for WordPress is the sheer number of developers who develop themes – these dictate what your site will look like – and plug-ins, which are small programs for functionality.
You can find support for using WordPress easily online
Whatever your issue, there are lots of web designers and WordPress experts available to help you resolve it. The XIST2 team are also experienced and willing to help.

Is WordPress for you?

Perhaps the biggest attraction of using WordPress for business is that it is easy to administer once it is up and running.

You can add and remove content and monitor how popular parts of the site are.

You can also add functionality such as creating a newsletter to keep in touch with customers or create an online shop that can take payments.

If you’re considering using WordPress for your small business website, here are some things to keep in mind:

Pros of using WordPress for small businesses:

You don’t need to have technical skills to run a WordPress site
There are thousands of free and paid-for themes so you can change the site’s appearance easily
There are thousands of plugins so your site can be adapted quickly
WordPress websites are automatically optimised for search engines, so your site will be more likely to show up in search results.

The cons of using WordPress for small businesses:

Having looked at the pros, it is worth considering the cons that WordPress has – fortunately, there aren’t many!

While WordPress is easy to use, it can be challenging to make your website look unique if you’re not a web developer
If you need specific help with using WordPress, the number of developers available is overwhelming so finding someone to trust can be surprisingly difficult
There are lots of free themes and plug-ins but not all of them will be tried and tested.