Increase Engagement
One of the greatest advantages of using social media is being able to engage with your followers. Ensure that you are posting interesting, captivating and relevant content so that you appear on your followers’ feeds, as well as their friends’ feeds. Increasing engagement can help widen your reach, which will put your page in front of new potential customers. Building high engagement levels doesn’t happen overnight, but it is a huge benefit if you put in the investment.
Equally, increased engagement means that your followers are more likely to trust you and exhibit brand loyalty. By continuing to share knowledgeable content, which is useful to your followers, they will know that you are a trustworthy source and see you as more credible than your competitors.
Drive Traffic to Website
Getting customers to your website is an important objective for most businesses and social media can help with this. From Facebook’s ‘Shop Now’ link to Instagram’s ‘View Products’ feature, you can create a seamless transition between your social media page and your website. Think of your social media channels as an opportunity to educate users about your product or service offering. Be sure to always include a call-to-action to encourage them to click the link and convert. If you’re looking for a web design agency to optimise your website for when the user lands on it, get in touch.
There is also a strong relationship between social media and SEO. Social media platforms act as a signal to search engine algorithms, assuring them that your website is legitimate due to the high authority of social media. Including backlinks between your social media and website helps to further reassure the search engine that you are trustworthy. This will increase your ranking position in the search results.
Provide Customer Service
Whether you have planned for it or not, customers now see social media as an extension of the customer service helpline. Social media is 24/7, therefore you may get customers interacting with you at all different times of the day. This is a great opportunity to rapidly respond to any of their questions and queries, as well as thank them for their support.
Social media is a great place to focus on relationship management by encouraging positive reviews, as well as tactfully handling any negative comments.
Social Media is a Cost-Effective Solution
Using social media, you can focus on both organic and paid campaigns. If you are on a tight budget you can simply invest time and effort into focusing on organic growth and engagement. However, if you want to start advertising with paid campaigns, these are significantly cheaper than traditional advertising methods. Equally, with social media you can utilise in-depth targeting options which allow you to choose the specific demographics you want to target.
Learn About Your Competitors
Not only can you gain valuable insights about your own clients, you can also learn about your competitors. Enlisting a social media agency or professional to complete a social media audit of your competitive landscape will show you if your rivals are already driving your potential customers to their pages and website. It is imperative to find out who your competitors are and devise a strategy to differentiate your offering from theirs.
Analyse the Results of Your Efforts
When you start investing into social media by posting or advertising, you will be able to access invaluable data. You can learn about the audience you’re reaching, their geographical location, how many people click on your links, and what percentage of users arrived on your website through a specific social media channel. This immediately allows you to see the ROI from investing in your social media profile.
Analysing the data will show you what has proven to work and what hasn’t, which will help to inform business decisions going forward. For example, if you see a large spike in engagement after posting a photo of a particular product, or an increase in click-through rate after posting a swipe up link to a sale on your website, you can get an idea of the content your followers really want.
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Investing in social media management may not feel like a marketing priority, but if you want to ensure you are utilising your social media channels, the investment is sure to be worthwhile. If you would like to discuss your social media management requirements, please get in touch. We are an Oxford based marketing agency offering social media strategy and management. We would be really happy to discuss what may work for you and your business. Email at info@xist2.com or call us on 01993 835 117.
