Project overview
Hedges Law is a prestigious, well-known law firm, founded in 1789. It’s professional legal services include family, property, wills, probate and inheritance, and disputes (including inheritance disputes). Hedges Law is also one of just a handful of law firms, in England, to be employee owned.
The firm had recently gone through a website redesign, which had really helped reposition the business but required some in- depth Technical SEO Consultancy and ongoing campaign work.
The work included a range of changes across the website, to optimise and improve its search visibility, including increasing the site’s topical authority through targeted blog content creation, consolidating external ‘siloed’ content under the root domain, optimising and repurposing existing content through a robust internal linking strategy, improving page authority metrics, adding appropriate page schema and addressing page load speeds, to mention just a few.
What we did
The work included a range of changes across the website, to optimise and improve its search visibility, including increasing the site’s topical authority through targeted blog content creation, consolidating external ‘siloed’ content under the root domain, optimising and repurposing existing content through a robust internal linking strategy, improving page authority metrics, adding appropriate page schema and addressing page load speeds, to mention just a few.
- Technical SEO Audit and Implementation
- Ongoing SEO Campaign Work
- Ongoing Hosting and Technical Support
- Reworking of core page designs and integration of new flexible templates
To date the work we have done on behalf of Hedges Law has led to a significant increase in web traffic leading to more leads and a growing client base.
