Great design isn’t just about how something looks. It’s also about how it feels and functions. Does it appeal to your users? Does it turn users into paying customers? Those are key aspects we consider when it comes to web design and we ensure that we pose these questions to you, and ourselves throughout the design process.
At XIST2, our team of UX (User Experience) and UI (User Interface) designers value good design above all else and always strive to create designs that not only look and feel great, but are also functional and help you meet your business goals.
Get your custom website design
If you have an existing website you would like us to take a look at, or looking to start anew with a brand new site designed with your audience in mind, then we would love to have a chat with you to understand your needs and goals!
Our approach to UX & UI design
Great user experience starts with understanding how people actually use your website. Before we design anything, we take time to understand your users, your objectives, and the role your website plays in the wider customer journey.
We look at how users arrive at your site, what they’re trying to achieve, and where friction might exist. This allows us to design experiences that feel natural, remove unnecessary obstacles, and guide users towards meaningful actions.
Our process is collaborative and iterative. We map user journeys, define key interactions, and design clear, structured layouts that balance usability with visual clarity. Early concepts are explored through wireframes and prototypes, giving everyone a chance to review, challenge, and refine the direction before moving into detailed design.
Throughout the project, your insight is essential. You understand your audience better than anyone, and by combining that knowledge with our UX and UI expertise, we create website experiences that are tailored to your brand while remaining familiar, accessible, and intuitive for new users.
“XIST2 has done a fantastic job in taking us from the ‘digital novice space’ and transforming us into a business that has got a sustainable and successful online marketing strategy. You really can’t argue with the volume of leads we get every day.” View Project
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Projects we have designed
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Mobile first or desktop responsive?
Every website is designed to perform well across all devices, but the starting point matters. Depending on how your audience uses your site, we may take a mobile-first or desktop-first design approach.
Before a project begins, we review your existing user analytics with you to understand where the majority of engagement happens and how users interact across devices. This insight helps us agree on the most appropriate approach from the outset.
We don’t see mobile-first or desktop-first as better or worse — they’re simply different design strategies suited to different businesses, users, and goals. Whichever route we take, responsiveness is built in throughout, ensuring a consistent, usable experience across mobile, tablet, and desktop.
Mobile first
Mobile-first design prioritises smaller screens from the outset, focusing on clarity, performance, and essential content. This approach works well for audiences who primarily browse on mobile devices and ensures the core experience is fast, focused, and easy to use before scaling up for larger screens.
Desktop first
Desktop-first design begins with larger screens, allowing more space for complex layouts, detailed content, and advanced functionality. This approach is often suited to B2B or content-heavy websites where users are more likely to engage from a desktop or laptop environment.
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FAQ's
UX (User Experience) focuses on how a website works — structure, journeys, usability, and how easy it is for users to achieve their goals. UI (User Interface) focuses on how it looks and feels — layout, typography, colour, and visual hierarchy. Both work together to create effective, intuitive websites.
Yes. All websites are designed before development starts, we work with you through a multi-stage process to design the site. This ensures structure, functionality, and user journeys are clearly defined, reducing risk and allowing development to run smoothly.
Absolutely. Every design is created specifically for your business, brand, and audience. We don’t use templates or off-the-shelf layouts — everything is tailored to your goals and requirements.
Very involved. We collaborate closely with you throughout the UX and UI process, sharing concepts, wireframes, and designs at key stages and refining them based on your feedback. You will be able to communicate with the design team during weekly status calls and work through any changes, feedback or ideas you may have.
Yes. Accessibility is considered throughout the design process, including layout, contrast, typography, and interaction patterns, helping ensure your website is usable for as wide an audience as possible.
Yes. We’re happy to work within existing brand guidelines or help evolve them where needed to suit digital use and improve clarity and usability.
